Thousands of companies, products and services fail each year, not because they are bad but because they are inadequately or incorrectly promoted.  Customers don’t know where to find the items, and if they do, they don’t understand the benefits.  In these cases, a good promotional strategy would have made the difference.

One of the most effective promotional strategies is advertising.  To help ensure your success, THE MARKETING ANALYSTS offers advertising concept testing for the web and print that utilizes predictive response technology.  Our advertisement testing research evaluates each ad concept to determine the optimal design.  With a high level of precision, we can determine the ad design (headline, theme, offer, placement, color, size, etc.) that will provide the greatest return on your investment.

Predictive Advertising Testing
Our advertising testing procedure is based on a customized analytical framework that allows us to rapidly, accurately and efficiently acquire information to identify the set of attributes to include in your advertisement to optimize your ROI

The Advantages of Predictive Concept Testing
The truth is that most advertising firms don’t conduct substantive advertising research.  Large advertising companies may offer “share of mind” or “TOMA” Top of Mind research.  While these methods can offer interesting insights, they have intrinsic weaknesses.  For instance, neither method accounts for experiences under real life conditions of time limitations and competitive pressures.  Usually, these techniques are only useful after a campaign has been launched and they fail to provide insights about the future.

Some advertising firms also conduct focus groups and interviews that provide qualitative data.  While the comments may be interesting, they can be misleading if respondents are inappropriate selected.

Our Advantage
Our testing takes place under real world conditions and identifies the optimal advertising response stimuli.  As a result, our method is clearly superior, inexpensive and can be conducted quickly and inexpensively.

For additional information, please contact us today.