Leading companies, like THE MARKETING ANALYSTS have adopted customer satisfaction methodology that integrate the benefits of TQM, ISO and Six Sigma.

With a trend towards parity in competitive product offerings, more companies are focusing on ways to develop strategic competitive advantages through customer satisfaction programs to maximize customer lifetime value, shorten development cycles and capitalize on positive word-of-mouth advertising.

Our program provides answers to the key questions such as "How is your company doing?" and "What could your company be doing better?" Our concept is simple: capture customer feedback and use the data to set business priorities. Without qualitative and quantitative marketing methodologies, we track improvements in the business relationship, identify areas for improvement, and then translate customer responses into meaningful strategic actions.

Discovering the Drivers of Customer Satisfaction

The Marketing Analysts begin with in-depth interviews with customers to understand and document the purchase experience. We explore how customers decide to make repeat purchases and how they evaluate attributes relating to products, your company’s image, brand loyalty and the level of service they received. Through proven multivariate analytical research, we determine the importance and impact that each factor has on customer satisfaction and customer loyalty. These may be the brand-product use application, emotional drivers, or external forces. We also engage in opportunity scanning to determine what else your company can do better to provide an even stronger competitive advantage. For more information, please contact THE MARKETING ANALYSTS today.