In today's financial climate, economic worries and competitive pressure have become top concerns for business leaders. More than ever, companies are focusing on minimizing customer churn to increase the lifetime value of each customer. With our analytical and predictive modeling competencies, we can develop proactive customer retention strategies for your company.

You have made huge investments in customer acquisition programs. Make sure you don’t let them leave you.  Let THE MARKETING ANALYSTS help you identify defecting customer before it’s too late. 

Proactive Retention Strategies

Customer Churn is the measure of lost customers.  Utilizing survey research and predictive data mining, THE MARKETING ANALYSTS can improve your customer retention by identify defecting customers before they are lost.  Our process begins by profiling active and deactivated customer groups through telephone surveys.  Respondents are asked about their expectations and satisfaction levels.  These responses are combined with demographic, geographic, psychographic and purchase patterns to develop key scoring metrics.  Next, we train and deploy defection scoring and segmentation neural networks to flag customers who are likely to defect. 

Once churn detection models are developed, they can be run against your customer database on a regular basis.  This will identify customers who have potential for defection but have not been contacted for retention purposes in recent times. Preventive actions can then be followed for customers who have been identified as potentially risky.